The straightforward answer is… “yeah-ish”. A delicious coffee starts with delicious beans. You’re always better to go for better coffee beans than fresher coffee beans. But still, we’ve all been told over and over and again that roast dates are important. They are but you do not want to push it to one or another extreme.

Can coffee be too fresh? Absolutely. Straight out of the roaster and in the 5 - 7 days following, your coffee beans are too fresh. Coffee prepared with beans that are too fresh is not as flavorful as it should be. On the other hand, coffee can be too old. We all had such sad cups. Note that coffee do not expire but it will not be as good as it should be.

Containers are great. But keep in mind that our bags are built to keep your coffee fresh. So if you do have a container, we’ll always advise to put the bag in it and to follow both rules of thumb regardless.

Simply stay away from those for daily use. Keep your coffee is a well closed bag, at room temperature. If you do go away for days or weeks, you can use this hack : put the bag in a sealed container and then in the freezer. But keep in mind that is a ‘get out of jail’ card you can use only once.